An ongoing series of conversations with friends, collaborators, and creatives to explore a dialogue on inspiration, passion, community, travel, and life in general.
Upon first spotting the Watermelon Dream Bag online, we immediately had to reach out to NYC based designer, Susan Alexandra. An unapologetic lover of color, she makes artful jewelry and handbags bursting with whimsy, exuberance, and originality. Read on to learn more about what inspires her and her work.
Hi Susan! Tell us about yourself.
I am a NYC based jewelry designer, painter, dog mama, and salad maker. I started my line after realizing that what brought me the most joy was creating with my hands and following my own dreams and whims, not those of someone else.
Clearly, we are crazy about the Watermelon Dream Bag. Can you walk us through your inspiration?
This bag is pure fantasy land for me. It is the bag that I would have begged my mom to buy me when I was little. It’s a childhood dream come true. It’s funny and whimsical and magical.
What else has been inspiring you and your work of late?
Fruit, always! But also, a trip to Mexico supplied me with enough inspiration for years. Mexico is truly magical, abundant with color and vibrance.
How would you describe your style? Do you have a personal uniform?
I love color and weird prints, but I also don’t need to be the center of attention. I need to be comfortable and practical. If it’s too tight or revealing, it just won’t work. My current favorites include a very Valley of the Dolls, psychedelic vintage nightgown and a linen maternity dress dotted with fruits.
How does NYC shape you and your work? What are your favorite spots?
NYC is so tough and so competitive that it pushes you harder than any other place on the planet. It’s extremely hectic and chaotic and really moves you to evolve and rise above all the muck and grossness (emotionally and physically!). It forces me to create more.
Do you have any daily routines or rituals?
Coffee in bed is my meditation.
Fuggiamo is Italian for “let’s excape”. In the spirit of escaping, what are your favorite ways to unwind?
I was recently home in Ohio and took a long walk in the woods and foraged wild flowers. This was better than 10 therapy sessions combined. It combined nature with creation and that is such a breathtaking combo.
What’s next for you?
Expansion!!! Emotionally and physically!